Stage Five Selling

 

Secrets Of The Master
Sales Organization™
Issue XVIII
In This Issue

Outsource Your Business for Greater Financial Success

Why Emotional Intelligence Matters in Business

Disruptive Innovation – Battle Cry of Emerging Enterprise?

Last issue's most read article



Making a decision sooner, rather than later, is usually better than making no decision. At least, even if it turns out to be wrong, an early decision gets results. And learning from those results has to be better than simply allowing your company to be carried along by events because you keep putting off decision-making.

Here are three examples of how making an early decision paid off for some companies.

High Canadian Dollar Means Finding New Markets — One client traditionally made more than 80% of its sales in the United States. But one year ago management realised that the Canadian dollar was slowly strengthening and they’d have to find stronger, new markets. The first step was to realign the entire sales approach, developing new Canadian customers and then assessing opportunities for the business in Latin America and Europe. The company’s fast action minimised the impact of today’s strong Canadian dollar, and the result was a more diversified sales mix that produced an increase in both sales and margins.

Compressing Sales Cycle to Boost Profits — Last year executives in a business service company realized they had a developing problem. Their sales cycle was becoming too long and the dollar value of each sale was static. They realized they needed to act before the problem became a crisis, reducing the sales cycle and moving towards relationship selling. The result? The dollar value of each sale increased by 27% and sales cycles were reduced by 41%.

Replacing Archaic Sales Methods with 75% Faster Growth — A packaging company needed to adopt a more effective sales function, but its sales department structure was outdated and still using archaic sales methods. The company didn’t even know if it was selling to the right customers - those who offered the highest margins. Although profitable at the time, by recognising a threatening issue early on and deciding in mid-2006 to begin making changes, it now is making significantly more money and taking advantage of a booming market. It is running at a year-over-year sales growth of 75%, an eye-opening revelation for company management and directors.

Results. Right. Now. By acting when they did, each of these companies controlled not just their decisions but their future. As an owner or executive, you have a choice. You can decide today and control the decision, influencing how tomorrow turns out, or you can delay and defer until time makes a decision for you. You decide.

Greg Petkovich
President
Atticus Interim Management




Outsource Your Business for Greater Financial Success
By Inder Chohan

Companies outsourcing supply chain management are improving profits by up to 20% and productivity as much as 40%.
More »



Why Emotional Intelligence Matters in Business
By Peggy Cleary

Since the publication of Daniel Goleman’s Emotional Intelligence: Why It Can Matter More Than IQ (Bantam, 1995), there has been considerable research on the importance of emotional intelligence (EI) in leadership and in business.
More »



Disruptive Innovation – Battle Cry of Emerging Enterprise?
By Steve Ryan

In recent years a favourite phrase has emerged among new business ventures in their efforts to build investor enthusiasm. Introduced by Clayton Christensen in his best-selling book “The Innovator’s Dilemma” (Harvard Business School Press, 1997), the concept of “Disruptive Innovation” describes how new technologies can overthrow the competitive advantage of even industry powerhouses.
More »

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Last issue's most read article:

Stop Selling To Your Customers And Grow Your Business

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