Stage Five Selling

 

Secrets Of The Master
Sales Organization™
Issue XVI
In This Issue

Helping Lenders Say “Yes” When A Credit Crunch Looms

Finding Hidden Gems: Driving Revenue by Licensing Intellectual Property (IP)

Last issue's most read article



I called a business associate the other day and, in the middle of our conversation, it dawned on me that although we have done business together for many years, exchanging e-mails several times a week, this was the first time we’d actually spoken in more than a year.

Technology changes so many things including, it seems, our personal connections. Letter writing has become a lost language like Cuneiform or Latin, replaced by two or three line e-mails. Even e-mail is being condensed into four or five-word text messages. Yet, to me, one of the great pleasures of doing business with a wide variety of people over the years has been spending time with them. That phone call the other day reminded me of how the personal contact that once was part-and-parcel of business life has also been changed by technology.

One up-side of technology is our new strategic alliance with Innovation Strategies in Halifax. The company helps businesses commercialize innovations through a variety of partnering arrangements, an extensive list of international distribution models and the use of market strategies to control costs and speed the time to market. As a result, we are able to broaden the help we can provide clients. President Debbie Lavalliant has more than a decade of experience in the field and I’m delighted to introduce you to her with an article she has in this month’s newsletter. I’d also be pleased to introduce you to her personally.

Our August issue is a bit shorter than normal, reflecting the reality that most of us have much more enjoyable things to do during the last full month of summer than reading a lengthy newsletter. I trust your summer is going well and, technology aside, you’re finding time to spend with colleagues, friends and family.

Greg Petkovich
President
Atticus Interim Management





Helping Lenders Say “Yes” When A Credit Crunch Looms
By Ray Boland

If a credit crunch is coming, emerging and midsized businesses will feel it first. So, smart borrowers realize that their business and financial plan must tell a story that’s more than a spreadsheet and sales goals. The really smart ones also know that many non-bank lenders are eager to finance a good story – even when money is harder to find.
More »



Finding Hidden Gems: Driving Revenue by Licensing Intellectual Property (IP)
By Geraldine Pelletier and Debbie LeValliant

Identifying new sources of revenues from existing IP assets is often overlooked, but a focused strategy can turn an expense into cash.
More »

Last issues most read article:

Don’t Let Your Best Customers Become Your Competitor’s Best Customers »


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Atticus Interim Management provides senior management and business owners with a proven, cost-effective way to achieve key goals faster than permanent senior management. Atticus’ team of senior executives helps companies achieve business goals faster, overcome challenges, resolve a crisis, or seize new opportunities, both domestically and internationally. Contact Atticus today to discover how your company can achieve more.

 
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