Stage Five Selling

 

Secrets Of The Master
Sales Organization™
Issue XV
In This Issue

Don’t Let Your Best Customers Become Your Competitor’s Best Customers

Strategic Alliances Should Be A Solid Growth Tool

When Smart Companies Do Smart Things

Last issue's most read article



June is the month when many companies begin taking a look at first half performance and think about how to improve second half results. So it is fitting that this month’s newsletter offers you some ideas on tactics other smart companies have adopted to boost the bottom line.

I hope your first half is on track and that the articles in this month’s edition prompt some ideas that help you exceed second half projections.

Greg Petkovich
President
Atticus Interim Management

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Don’t Let Your Best Customers Become Your Competitor’s Best Customers
By Peter Smit

Build “account share” by making customers more loyal as part of a company-wide strategy. This is how key customers let suppliers into their “inner circle,” giving them a larger share of their business.
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Strategic Alliances Should Be A Solid Growth Tool
By Ron Feddersen

A well-thought out alliance should produce “1+1 = 3” outcomes. But too many strategic alliances end up being less than the sum of their parts because serious questions were brushed over before sealing the deal.
More »


When Smart Companies Do Smart Things
By Greg Petkovich

Bringing in an interim manager has usually been a reaction to a crisis. But increasingly, interim management is used as an early stage strategy for a business to consider options.
More »


Last issues most read article:

Why Cross-Selling Efforts Often Fall Short »

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